Creative Poster Campaign: For Ecology
Creative Poster Campaign Raises Awareness of Environmental Damage Caused by russia’s War
Berlin – Eye-catching posters and city lights have recently appeared on Berlin’s streets, reinterpreting well-known German sayings and children’s songs in a new context. This campaign, led by the NGO Vitsche and the Centre for Strategic Communications, aims to highlight the environmental destruction caused by russia’s war in Ukraine.
Campaign Goal:
“We talk a lot about climate change, but the ecological devastation from the russian war in Ukraine is an overlooked issue. This war poses a global environmental threat, and we want to raise awareness, particularly among environmentally conscious citizens in Germany,” says Kateryna Demerza, Head of Communications at Vitsche.
The campaign uses wordplay and well-known German expressions to cleverly reference the destructive nature of the war. For instance, one billboard features the phrase “Eene, Mine, Muh”—derived from the familiar children’s rhyme “Ene, Mene, Muh und raus bist du!”. The campaign replaces the central word with “Mine” (landmine), emphasizing the deadly danger posed by mines, which are now widespread in the occupied territories of Ukraine.
Another example is the slogan “Man sieht den Wald vor lauter Bomben nicht” (literally, “You can’t see the forest for the bombs”), a twist on the popular phrase “Man sieht den Wald vor lauter Bäumen nicht” (You can’t see the forest for the trees). In the reality of war, this phrase takes on a bitter truth: in many parts of Ukraine, the forests simply no longer exist, having been destroyed by bombs.
Each billboard includes hard facts about the environmental consequences of the war. For example, one references the large-scale mining of Ukrainian territory, which now spans an area larger than half of Germany.
“Our campaign is not only about raising awareness of the horrors of the war but also calling people to action. The QR codes on the billboards lead to a dedicated website where people can find more information about the environmental destruction in Ukraine,” adds Demerza.
Media Support and Call for Coverage:
The campaign is supported by a social media initiative, creating reels and posts (like the destruction of the Ecopark and the Ukrainian “Maldives”) specifically for the German-speaking audience. These provide scientifically backed facts, visual representations, and stories of people directly affected by environmental destruction. The campaign has received support from renowned Ukrainian photographers Vlada and Konstantin Liberov, who contributed some of the visual materials.
Journalists are invited to learn more and conduct interviews with the campaign’s initiators by contacting us at press@vitsche.org. Vitsche is committed to bringing this global crisis into the spotlight and working with the German public to find solutions.
For more information, visit: https://vitsche.org/de/ecology/